10 Diamond Buying Tips You Need To Know

1. A diamond certificate is just a description. It’s important to know that the purpose of a diamond certificate is to identify and describe the gem…that’s all. Many customers feel a certification is a guarantee or warranty. It is not. 2. Give yourself the opportunity to physically see & compare loose diamonds. The differences between a G Color SI1 and G color VS2 are nearly impossible to detect to the untrained eye. Why pay more for something your eye cannot see? 3. Never buy a diamond based strictly on the grading certificate. Why? The gemological grades on certificates are far from being tight enough for financial comparisons. There can be dozens of combinations with equal grades where prices can vary 5 – 20%. Harold Stevens has 35 years of diamond buying experience, and has never bought a diamond without analyzing it in person. 4. Visit a local independent San Diego jeweler for their expertise–support local community and experience true personalized service. 5. N
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